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Yahoo Wants You Off Their Homepage
I got a very interesting message when I went to search on the Yahoo homepage the other day. Here is what I saw: Yahoo seems to be suggesting that instead of going to the homepage to search I should...
View ArticleUI11: Landing Pages that Fail to Deliver on Promise
There’s a saying that “Every kiss is a promise”. Every time you kiss someone, you’re setting some expectation for the future. You’re together…and you’re dating/going out/seeing each other (or whatever...
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In-N-Out Burger: No Buns about Good Business
I first discovered In-N-Out Burger during a trip to Las Vegas last March. How I went so many years without knowing the joys of that place is beyond me. My friend brought me to the In-N-Out on Dean...
View ArticleThe Difference Between Usability and User Experience
The customer, looking for a new digital camera, goes to the large electronic retailer’s website. She quickly finds the camera she wants, puts it in the cart, and without incident, pays for it using the...
View ArticleEngaging Your Audience
Over at Creating Passionate Users, Kathy Sierra recently wrote about how a little bit of innovation can go a long way when growing a user community to enhance your brand and the content on your site....
View ArticleBranding and the “Hey” Phenomenon
Dan and Chip Heath, authors of the book, Made to Stick: Why Some Ideas Survive and Others Fail, have written a great article, Polarize Me, for this month’s issue of Fast Company. They discuss why...
View ArticleInteractive Marketing
Sometimes, actions really do speak louder than words. What’s the use in telling potential customers that your product is so great when they can’t test it out for themselves? Seth Godin posted a short...
View ArticleThe Value of Recognition
When my friend recently went into our favorite Dunkin’ Donuts while I was away on a business trip, the woman behind the counter asked him where his “lady-friend” was. He told her I was at a conference,...
View ArticleUIEtips Article: The Problem of Dirty Data
UIEtips 5/03/07: The Problem of Dirty Data In our research, we’re seeing more and more evidence that a web site’s success depends on its ability to help users find the information they want quickly and...
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Writing Web Content that Works – An Upcoming UIE Virtual Seminar with Ginny...
UIE’s Virtual Seminar on February 11 is sure to be a special treat for you. Ginny Redish, author of the book Letting Go of the Words, will talk with us about Writing Web Content that Works. We love...
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Why Designers Fail and What to Do About it, with Scott Berkun – Our Next UIE...
On Tuesday, April 14, we’ve got one of our most popular presentations from the last UI Conference, and one of our most popular presenters in Scott Berkun. Scott will ask the following: How often do you...
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What is the Essence of Your Product?
In our next UIE Virtual Seminar, Wednesday, September 9 (09/09/09!), Bill DeRouchey shows you examples of how to tackle this question – What is the essence of your product? Interaction with a product...
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UIEtips: Gradual Engagement Boosts Twitter Sign-Ups by 29%
Here’s one way to try to get married: Go to a singles’ bar, walk up to every eligible candidate, stick out your hand, and ask, “Will you marry me?” Visit enough bars, talk to enough potential spouses,...
View ArticleLearn from the Master of Designing Seductive Interactions
What is Seductive Interaction Design? More and more, we’re seeing web sites use rewards systems, competitions, and fun progress indicators to get people engaged. Interactions such as these trigger...
View ArticleOur Next Virtual Seminar: Do I Make it a Button or a Link?
Web applications live in this strange world, half application, half web site. Something as simple as making a command look like a command, becomes difficult quickly. Do you make it a button? Should it...
View ArticleDay 2: Seattle Web App Masters Tour
Following the brilliance of Day 1 of the UIE Web App Masters Tour, we had a another awesome day of great presentations. Pam Rodriguez and Luke Wroblewski did a nice job of posting their notes. Thanks...
View ArticleNet Promoter Measures The Wrong Thing (or Why I Don’t Like United Airlines)
How likely am I to recommend United Airlines to someone else? If asked this question, I’d answer that it’s pretty likely, especially if that person lives here in the greater Boston area. Of all the...
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Steph Hay – Writing Content for Usability
[ Transcript Available ] Content is everywhere. With the amount of content users are confronted with everyday it can be challenging to garner their attention. Compounding this problem is the fact that...
View ArticleNot All Visitors Make Great Customers – Moving Beyond Conversion Rates, Part 2
Moving Beyond Conversion Rates: Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers (this) Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates...
View ArticleUIEtips: The Magic Behind Amazon’s 2.7 Billion Dollar Question
Ratings and reviews can generate quite a lot of money. Who hasn’t asked a friend, peer, or family member their opinion on products or services, especially on something you’re about to purchase? A...
View ArticleUIEtips: Making a Brand Investment Through Experience
I always thought this request was a myth: “Can we make that logo bigger?” Yet there I was at the table and the stakeholder, with no sense of irony, said those very words. Out loud. I was stunned. “We...
View ArticleExperience and the 4 Ps of Marketing
Thanks to Marco Dini for translating this post to Italian. Co.Design published an article asking why business schools are still teaching the four Ps of marketing when three of them are dead. Great...
View ArticleDon’t Design For Everyone: A Lesson from Cirque de Soleil
Before Cirque de Soleil, if you thought about a circus, you thought about elephants and lions and poodles that jumped through hoops of fire. The animals were there to make the kids happy. Cirque...
View ArticleUIEtips: Tone and Voice – Showing Your Users That You Care
In this week’s UIEtips, Kate Kiefer Lee explains why it’s important to pay attention and understand the difference between voice and tone. Here’s an excerpt from the article Voice and tone. Tone and...
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Stephanie Hay – Building Trust with Your Users through Messaging and Copy
[ Transcript Available ] Ever wonder how many “World’s Best Coffee” signs exist in the world? The world is a big place, so that claim may or may not be entirely accurate. These days, with social media...
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Kate Kiefer Lee – Voice and Tone Live!
[ Transcript Available ] This podcast is Kate Kiefer Lee’s full Keynote presentation from UX Thursday Detroit. Given the amount of communications a user takes in on a daily basis, how you speak to...
View ArticleExpand upon Traditional Content Strategy by Folding UX into the Conversation
In our February 20 virtual seminar, Ahava Leibtag shows you which techniques you can use to make content marketing work across organizational silos. She’ll show you how to explain content marketing to...
View ArticleUIE Article: A Definition of Content Strategy
This week we reprint an article from Jonathon Colman where he shared his thoughts on content strategy. Here’s an excerpt from the article Remember: useful and usable. This is why content strategists...
View ArticleUIE Article: Content Marketing Sustains the Conversation
This week, we reprint an article written by Ahava Leibtag that examines the importance of content marketing when competing for the audience’s attention. Here’s an excerpt from the article: Content...
View ArticleGet A Better UX Metric From Your NPS Survey Data
In this week’s article I expand on my analysis of the Net Promoter Score. Here’s an excerpt from the article: A few weeks ago, I wrote a somewhat controversial analysis of Net Promoter Score, a...
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